Privacy Policy

Last updated: 1 July 2026

1. Introduction

The AI Training Company ("we", "us" or "our") is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you:

Visit our website.
Contact us.
Book a training course or workshop.
Download resources.
Register for webinars or events.
Subscribe to our newsletter.
Purchase training or digital products.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy legislation.

2. Who We Are

Data Controller:

The AI Training Company

Website:
https://www.theaitrainingcompany.com

If you have any questions about this Privacy Policy or how we process your personal data, please contact us using the details above.

3. Information We Collect

Depending on how you use our website, we may collect:

Information you provide

Name
Email address
Telephone number
Organisation
Job title
Billing details
Course booking information
Information you provide through contact forms
Webinar registrations
Survey responses
Any information you choose to send us

Information collected automatically

When you visit our website we may collect:

IP address
Browser type
Device information
Pages visited
Date and time of visit
Referral source
Cookie identifiers
Website usage information

4. How We Use Your Information

We use your personal information to:

Respond to enquiries.
Deliver training services.
Process bookings and payments.
Provide customer support.
Send joining instructions.
Deliver webinars.
Issue certificates where applicable.
Improve our website and services.
Monitor website performance.
Send newsletters and marketing communications where you have consented.
Comply with legal obligations.

5. Legal Basis for Processing

Under UK GDPR we process your information because:

You have given consent.
It is necessary to fulfil a contract.
We have a legal obligation.
We have legitimate interests in operating and improving our business.

6. Marketing Communications

If you opt in, we may send you:

AI news
Course updates
Webinar invitations
Resources
Company news
Promotional offers

You can unsubscribe at any time by:

Clicking the unsubscribe link in any email.
Contacting us directly.

7. Cookies

Our website uses cookies to:

Remember your preferences.
Measure website traffic.
Improve website performance.
Understand how visitors use our website.
Support advertising and remarketing where applicable.

These may include:

Essential cookies
Analytics cookies
Marketing cookies
Functionality cookies

Where required by law, we will ask for your consent before placing non-essential cookies.

8. Analytics

We may use services including:

Google Analytics
Google Tag Manager
Google Ads Conversion Tracking
Meta Pixel
LinkedIn Insight Tag

These services help us understand how visitors use our website and measure advertising performance.

They may collect information such as:

Pages visited
Device type
Approximate location
Time spent on pages
Website interactions

9. AI Services

As an AI training provider, we may demonstrate or discuss third-party AI tools during training.

Unless explicitly agreed, information submitted through our website is not used to train artificial intelligence models owned by The AI Training Company.

If you participate in demonstrations of third-party AI services during training sessions, those services will be governed by the relevant provider's own privacy policies.

10. Sharing Your Information

We do not sell your personal information.

We may share information with trusted suppliers who help us operate our business, including:

Payment providers
Website hosting providers
CRM systems
Email marketing providers
Webinar platforms
Analytics providers
Professional advisers
Government authorities where legally required

All third parties are required to protect your information appropriately.

11. International Transfers

Some of our service providers may store or process data outside the United Kingdom.

Where this happens, we ensure appropriate safeguards are in place in accordance with UK GDPR.

12. Data Security

We take appropriate technical and organisational measures to protect your information, including:

Secure hosting
Encryption where appropriate
Access controls
Password protection
Regular software updates
Secure payment processing

Although we work hard to protect your data, no internet transmission can be guaranteed to be completely secure.

13. Data Retention

We retain personal information only for as long as necessary to:

Deliver our services
Meet legal obligations
Resolve disputes
Maintain business records

Retention periods vary depending on the type of information collected.

14. Your Rights

Under UK GDPR you have the right to:

Access your personal data.
Correct inaccurate information.
Request deletion.
Restrict processing.
Object to processing.
Request data portability.
Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us.

If you remain unhappy with our response, you may complain to the UK Information Commissioner's Office (ICO).

15. Third-Party Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

16. Children's Privacy

Our services are intended for individuals aged 18 and over unless specifically stated otherwise.

We do not knowingly collect personal information from children without appropriate consent.

17. Changes to this Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on this page together with the "Last Updated" date.

18. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact:

The AI Training Company